Tasked with creating the identity and Tumblr theme for Audio Vision, Jon and I strove for a design that conveyed excellence. With Grant and Mae’s guidance, we were able to achieve a logo and brand that best represented Audio Vision’s direction.
I then used these to develop a beautiful and highly readable Tumblr theme. During development, we focused on elements like the custom slideshow and an easy-to-scan type layout. Thanks in part to killer content from the company, the Audio Vision Tumblr blog now has upwards of 60,000 followers. The digital team at KPCC, a Southern California NPR Affiliate, also utilized our brand to create an excellent website.
Jon Shaft, Mae Ryan and Grant Slater