ZAUM is a storytelling company based at the foot of the Manhattan Bridge in Brooklyn. Over a period of a few months, I explored in Russian constructivist art to produce the identity for ZAUM. Inspired by the warm tones and sharp shapes I created a graphic palette.
Combining all of the colors, shape explorations and type selection I landed on both a strong and clean logotype. When merged with the shapes and colors it comes alive without unhinging itself.
The website applies a lively random-loading gif featuring small clips from many of the productions Zaum has worked on. Check out the full project to experience the fullest effects.
Logo Design, Web Design, and Development