Derek S. Moore is a designer, developer, & goofball located in Austin, TX.

An film studio.

Role

Logo Design, Web Design, and Development

Client

Grant Slater, ZAUM

Year

2018

Overview

ZAUM is a storytelling company based at the foot of the Manhattan Bridge in Brooklyn. Over a period of a few months, I explored Russian constructivist art to produce the identity for ZAUM. Inspired by the warm tones and sharp shapes I created a graphic palette.

colors

Colors

shapes

Shapes

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Shape Exploration 1 of 3

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Shape Exploration 2 of 3

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Shape Exploration 3 of 3

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Shape Exploration 3 of 3

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Typography

Logo Design

Combining all of the colors, shape explorations and type selection I landed on both a strong and clean logotype. When merged with the shapes and colors it comes alive without unhinging itself.

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Logotype 1 of 3

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Logotype 2 of 3

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Logotype 3 of 3

Web Design

The website applies a lively random-loading gif featuring small clips from many of the productions Zaum has worked on. Check out the full project to experience the fullest effects.

ZAUM website animations
View Website