Silli was a soda water infused with the taste of weed. The goal of this design wave is to help elevate it to legitimate production. Unfortunately, it is no longer in development.
The Task
As the flavors were developing so was the look, feel, name of the brand, and product label. Encompassing some of my favorite stages in project creation.
The Process
Many discussions and brainstorming sessions produced a succinct and organic look and feel. We arrived at the name Silli, a nod to the inventor of soda water chemist Benjamin Silliman.
A lot of Silli was produced and drank creating passion and inspiration from the flavors. It really hit the spot when craving an after-workout beer. A great refreshing non-alcoholic alternative.
The Solution
The look and feel that supported the Silli name was created using watercolor and paint textures supported by illustrative elements. They show up most on the web, but we used some of the details on the label too.
Highlights
- Micro-animations reflecting the bright and punchy flavor of
- Playful and informational about Silli.
- Just as to drink as it is to look at.